Why Even the Best Products Need Marketing: Lessons from Femi Otedola
There is a persistent myth in business that a good product sells itself. Another equally misleading belief is that a big name doesn’t need marketing. Neither is true. As the marketplace gets increasingly more crowded and noisier, even the most outstanding products – and the most recognizable brands – require intentional, strategic, well-funded marketing to […]
The Temptation to Cast One’s Mentor into Some Saint
The temptation to cast one’s mentor into some saint is always so high that when one eventually comes in close contact with the flaws of said mentor, disappointment sets in. I once found myself extremely disappointed in someone who I held as a role model because the image of a perfect human I had formed […]